{"id":2740,"date":"2020-09-01T14:16:35","date_gmt":"2020-09-01T14:16:35","guid":{"rendered":"https:\/\/data.thetchoumconsulting.com\/2020\/09\/01\/sur-quels-medias-sociaux-dois-je-etre\/"},"modified":"2023-04-14T13:22:01","modified_gmt":"2023-04-14T13:22:01","slug":"sur-quels-medias-sociaux-dois-je-etre","status":"publish","type":"post","link":"https:\/\/data.thetchoumconsulting.com\/fr\/2020\/09\/01\/sur-quels-medias-sociaux-dois-je-etre\/","title":{"rendered":"Sur quels m\u00e9dias sociaux dois-je \u00eatre ?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:left;color:var(--awb-color8);\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.3;\" data-fontsize=\"36\" data-lineheight=\"46.8px\"><strong><span style=\"color: #023a51;\">Facebook, Twitter, LinkedIn<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pourquoi les gens utilisent ces r\u00e9seaux sociaux : Pour se connecter avec des personnes (et des marques) en ligne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous \u00eates une petite entreprise, comme un restaurant, une plateforme comme Facebook peut \u00eatre un excellent point de d\u00e9part pour votre strat\u00e9gie sociale.  <\/span><span style=\"font-weight: 400;\">Vous pouvez \u00e9laborer une strat\u00e9gie de m\u00e9dias sociaux :<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:18px;line-height:30.6px;\"><li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:30.6px;width:30.6px;margin-right:12.6px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:var(--awb-color5);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:43.2px;color:var(--awb-color8);\">\n<p>Des mises \u00e0 jour r\u00e9guli\u00e8res sur votre activit\u00e9<\/p>\n<\/div><\/li><li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:30.6px;width:30.6px;margin-right:12.6px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" style=\"color:var(--awb-color5);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:43.2px;color:var(--awb-color8);\">Aimes d&rsquo;autres pages<\/div><\/li><li style=\"background-color:rgba(255,255,255,0);\" class=\"fusion-li-item\"><span style=\"height:30.6px;width:30.6px;margin-right:12.6px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" style=\"color:var(--awb-color5);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:43.2px;color:var(--awb-color8);\"><span style=\"font-weight: 400;\">R\u00e9ponses aux commentaires ou messages post\u00e9s par les clients<\/span><\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Cela inclut des liens vers votre site web et des d\u00e9tails sur votre menu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les entreprises qui cherchent \u00e0 offrir un service professionnel, les entreprises B2B ou les soci\u00e9t\u00e9s d&rsquo;\u00e9dition, LinkedIn est un autre excellent moyen de d\u00e9velopper votre base de clients. LinkedIn se concentre sur le r\u00e9seautage li\u00e9 \u00e0 la carri\u00e8re.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un compte Twitter peut \u00eatre utile aux entreprises dans un large \u00e9ventail de secteurs, du divertissement au commerce \u00e9lectronique.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette plateforme vous permet \u00e9galement de cr\u00e9er un profil o\u00f9 vous pouvez r\u00e9pertorier et lier des informations sur votre entreprise.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Vous pouvez ensuite utiliser Twitter pour publier des mises \u00e0 jour sur votre activit\u00e9, marquer des entreprises ou des clients dans vos publications, retweeter les tweets positifs de vos clients et r\u00e9pondre \u00e0 leurs questions par tweet ou message direct. Comme sur Facebook, vous pouvez \u00e9galement publier des contenus tels que des photos ou des vid\u00e9os.<\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"2000\" height=\"1333\" title=\"friends-social-media\" src=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media.jpg\" data-orig-src=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media.jpg\" alt class=\"lazyload img-responsive wp-image-2563\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media-200x133.jpg 200w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media-400x267.jpg 400w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media-600x400.jpg 600w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media-800x533.jpg 800w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media-1200x800.jpg 1200w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/friends-social-media.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"text-align:left;\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.3;\" data-fontsize=\"36\" data-lineheight=\"46.8px\"><strong>Instagram, TikTok, Snapchat, YouTube<\/strong><\/h3>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1200px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;color:#59667d;--fontSize:36;line-height:1.3;\"><h5><span style=\"font-weight: 400; color: #59667d;\">Environ 88 % des sp\u00e9cialistes du marketing affirment que la vid\u00e9o leur procure un fort retour sur investissement et 90 % pensent que le niveau de concurrence pour la vid\u00e9o a augment\u00e9.  <\/span><\/h5>\n<ul>\n<li><strong><span style=\"color: #59667d;\">Vid\u00e9o<\/span><span style=\"color: #59667d;\"> un outil de communication marketing pour les entreprises<\/span><\/strong><\/li>\n<\/ul><\/h3><\/div><style type=\"text\/css\">@media only screen and (max-width:1200px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;color:#59667d;--fontSize:36;line-height:1.3;\"><h5><span style=\"font-weight: 400; color: #59667d;\">En effet, la vid\u00e9o est aujourd&rsquo;hui incontournable si vous souhaitez am\u00e9liorer la visibilit\u00e9 de votre entreprise et communiquer avec vos clients. Il est utile d&rsquo;am\u00e9liorer l&rsquo;image de marque de l&rsquo;entreprise, et notamment de la renforcer en cr\u00e9ant un lien plus particulier avec les clients.<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #59667d;\">La vid\u00e9o est \u00e9galement utilis\u00e9e pour guider et accompagner les clients vers le<strong>\u00ab\u00a0marketing soci\u00e9tal<\/strong>\u00ab\u00a0. Et bien s\u00fbr, bien \u00e9dit\u00e9, il servira de tremplin pour battre vos concurrents. Utilis\u00e9 \u00e0 bon escient, le marketing vid\u00e9o est un outil fiable pour am\u00e9liorer votre image et vos chiffres de vente.<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #59667d;\">Alors que la majorit\u00e9 des messages sur les r\u00e9seaux relationnels contiennent du texte, les messages sur des r\u00e9seaux comme <strong>Instagram<\/strong>, <strong>TikTok <\/strong>et <strong>Snapchat<\/strong> commencent par une image ou une vid\u00e9o, \u00e0 laquelle les utilisateurs peuvent choisir d&rsquo;ajouter du contenu comme des l\u00e9gendes, des mentions d&rsquo;autres utilisateurs ou des filtres qui vous font ressembler \u00e0 un lapin.<\/span><\/h5>\n<h5><span style=\"font-weight: 400; color: #59667d;\">Pour d\u00e9terminer si votre entreprise doit ou non \u00e9tablir une pr\u00e9sence sur un r\u00e9seau de partage de m\u00e9dias, il est important de tenir compte des ressources dont vous disposez.<\/span><\/h5><\/h3><\/div><style type=\"text\/css\">@media only screen and (max-width:1200px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:10px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;color:#59667d;--fontSize:36;line-height:1.3;\"><h5><strong>S&rsquo;il y a une chose que les marques les plus prosp\u00e8res sur des plateformes comme TikTok , YouTube ou Instagram ont en commun, c&rsquo;est une mission m\u00e9ticuleusement planifi\u00e9e et des actifs m\u00e9diatiques soigneusement s\u00e9lectionn\u00e9s, qui suivent g\u00e9n\u00e9ralement un th\u00e8me sp\u00e9cifique.<\/strong><\/h5><\/h3><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"2000\" height=\"1333\" title=\"young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept\" src=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept.jpg\" data-orig-src=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept.jpg\" alt class=\"lazyload img-responsive wp-image-2564\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept-200x133.jpg 200w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept-400x267.jpg 400w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept-600x400.jpg 600w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept-800x533.jpg 800w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept-1200x800.jpg 1200w, https:\/\/data.thetchoumconsulting.com\/wp-content\/uploads\/2020\/09\/young-asian-male-online-merchant-blogger-prepare-set-up-camera-live-video-review-sell-product-social-media-online-influencer-concept.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:60% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.2%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.2%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;margin-top : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-right : 0px;padding-bottom : 0px;padding-left : 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curabitur ac leo nunc vestibulum mauris vel ante finibus maximus nec ut leo integer consectetur 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